Frequently Asked Questions


  1. Who should carry out the evaluation? In one respect, your entire organization should carry out the evaluation process; almost all staff members, important donors, volunteers, and stakeholders should at least have the chance to give feedback.  But one person or a small team, with clearly defined responsibilities, should take control of the project, to ensure that it receives focus.  Whoever does it should be in a position with enough authority to keep the process moving.
  2. What if I want to engage in a planning process along with an evaluation process? You can carry out a strategic plan using the data and feedback you gather during your evaluation process.  Knowing what your stakeholders think is an important part of the planning process.  You can find more about strategic planning in the strategic planning section of
  3. What is SWOT/SWOC analysis? SWOT/SWOC analysis is an assessment tool designed to identify your organization’s Strengths, Weaknesses, Opportunities, and Threats/Challenges.  View a sample SWOC analysis (pdf), provided by the NC Office of State Personnel.
  4. How should we report our findings? Every final report will be different, depending on what method you used and what your goals for the evaluation were.  Keep in mind the answers to the questions you asked before you embarked on the evaluation process- who is the evaluation for?  What purpose should it serve?  Use the report to answer the questions posed about your program, keeping in mind your audience.
  5. What if I want to hire a specialist to help facilitate my evaluation process? There are many consultants and specialists who can help you carry out the evaluation. If you are interested in hiring a consultant, the RNA can help you identify a qualified, local provider. This online guide also provides useful information on how to hire and manage an outside evaluator.  
  6. What is the difference between program evaluation and performance measurement? Performance measurement and program evaluation are not the same. Performance measurement entails  internal, ongoing, and systemic processes to improve organizational effectiveness in fulfilling its vision and      mission. Program evaluation refers to evaluating the effect certain programs have and how those effects came to pass. For more information on the difference between program evaluation and performance measurement, please read this article by

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