Appalachian Community Visiting Nursing Association
Appalachian Community Visiting Nurse Association,
Hospice & Health Services, Inc.

Public Relations

Public relations is critical to nonprofit success because it increases community interest in the organization and its mission. In turn, this can lead to more donations, larger grants, new volunteers and even the enactment of legislation favorable to your cause.   

Sources of Additional Information

This basic nonprofit marketing guide provides a sample sponsorship letter, press release and public service announcement (PSA) as well as worksheets to help plan your communication effort and design cost-effective posters and brochures.

Although geared towards tenants’ rights issues, this online Guide for Activists provides a good overview on how to write a press release, create a PSA and do an interview with a reporter.

The Appalachian Ohio Media List provides contact information for newspapers and radio stations throughout the area. Sorted by county, this provides an easy reference for where to send press releases and event announcements. Download the Ohio Media Contact List Spreadsheet.

The Regional Nonprofit Alliance has many useful resources on public relations and marketing in its library. Stop by to borrow a book or, if you aren’t close by, send us an email (RNA@ohio.edu) with the type of information you are looking for, and we’ll send you a packet of information electronically.

Books in our library include:

  • The Public Relations Handbook for Nonprofits by Art Feinglass
  • Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes by Katya Andresen
  • Generating Buzz: Strategic Communications for Nonprofit Boards by Sally J. Patterson
  • Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media by Kathy Bonk, Emily Tynes, Henry Griggs, and Phil Sparks
 

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